Whatever it is, the way you tell your story online can make all the difference.
Work Samples.
PSE B2C customer monthly newsletter / Environment
PSE B2C customer monthly newsletter / Fun
Monthly newsletter.
Focus: Customer education & outreach about the Electric Car program.
I implemented and followed a seasonally-appropriate content calendar structured around the program pillars to send (with teamwork from Email Specialist) engaging and informative emails that averaged a 49% open rate and 17% unique CTR.
An email growth campaign grew our newsletter list by 50% (from 4k to 6k) in only 5 months
Social media
Real estate agent social media content calendar
Instagram carousel: Informative program information
Instagram Reel: Video highlighting the beauty of Interlaken, Switzerland.
Social media content calendar, organic multi-channel content, paid advertising on Facebook and Instagram.
Focus: Showcasing new products, educating on program themes, sharing awareness of limited term seasonal offers to in-market customers.
I implemented many seasonal service campaigns for BMW Northwest via Facebook and Instagram. All campaigns had dedicated landing pages. With engaging visuals, specific copy, and targeted audiences, these campaigns regularly performed well in reaching customers, scheduling appointments and increasing departmental sales. One campaign for example had an 8x ROAS.
Organization is key. Effective content calendars and social media plans are key to reaching marketing goals.
I’ve created educational, inspiring and engaging social media content utilizing cohesive branding, on-point messaging, and trending audio.
Marketing & PR
Product catalog content creation: B2C e-commerce company
Press kit for consumer product company
Product catalog and press kit.
Focus: Showcasing new products and educating customers and potential vendor partners about the brand experience being offered. Create an all-encompassing press kit.
Both the product catalog and press kit pieces were key marketing collateral pieces hosted on the company website. These items were shared frequently with interested parties.
Copywriting/Product
Product descriptions for kid’s fashion
New product naming and slogans
Product descriptions.
Focus: Sell the experience behind the product, transport the buyer to a new experience.
From whimsical writing around children’s products to inspiring stories about pet products, enchanting and engaging product copywriting showcases a brand, product experience and understanding of the target customer.
These samples showcase the whimsy and uniqueness of various consumer items.
Storytelling
Raffle winners win new car during their time of need | BMW Northwest
Loyal brand advocate leases 20th BMW | BMW Northwest
What Does it Take to Truly Walk Our Talk on Decolonizing Global Health?: A Look at Key Obstacles and Plausible Solutions | UW Dept. of Global Health
Grow your knowledge: a guide to IoT Solutions World Congress 2022 | Amazon Web Services
Customer/end user storytelling and event recap.
Sales and end-user event guides.
Focus: With thoughtful, inquisitive questions and journalistic know-how, I was able interview two different customers to learn about their unique product experiences.
Storytelling helps to showcase brand loyalty and the value & importance of genuine salesperson-client relationships.
Educate others on how a/the product is able to improve lives, especially during a time of need.
Landing page
BMW Fall Service Event landing page
BMW Mobile Service landing page (has been modified)
Landing pages.
Focus: Create new landing pages for informing and educating customers on various campaigns or new programs / offerings.
Landing pages were key components in various successful paid social media campaigns.
These pages show my skills in working in a WYSIWYG web page builder, in this case on the Dealer.com CMS platform.